Windows 10 Surges While PC Sales Wane

Operating systems and PCs go hand in hand. Whenever you buy a new PC, it comes pre-installed with (most of the time) the latest Windows or Mac OS. If you’re a PC builder who likes to hunt for high quality cheap components with which to construct your own far superior PC, you need to install an OS to be able to use your new extreme gaming or computing rig. Operating systems are a necessary part of any personal computer, and in the past the release of a new Windows OS has meant PC manufacturers could rejoice. Assuming the marketing department did their job, everyone would be clamouring to get their hands on the latest offering from Microsoft, and the easiest way for the average consumer to achieve this end has been to buy a new PC with the latest Windows pre-installed. Thus PC manufacturers could sit back and watch their sales boom upon a new Windows release.

In the case of Windows 10 however, the story has been slightly different to what PC manufacturers would have been hoping. PC sales have actually slumped following the release of Windows 10, and it hasn’t been caused by the Microsoft marketing department not doing their job. This is evident in strong figures for upgrading to Windows 10, with over 75 million installations in the first month after release. The reason behind this change in fortunes for PC manufacturers is Microsoft’s new policy with Windows 10 of offering a completely free upgrade from users’ existing Windows operating systems. This is in stark contrast to Microsoft’s previous policy of selling new versions of Windows to consumers who wished to install the software as an in-place upgrade on their existing system. Microsoft have also invested a lot into making the upgrade process as painless and seamless as possible.

So now instead of having to pay for a painful far-from-seamless upgrade of your Windows operating system, you can upgrade for absolutely free to Windows 10 through a relatively painless process. No wonder PC sales have slumped; where is the advantage in buying a brand new PC? With ever more reliable hardware components too, it is a lot more likely nowadays that your PC will last you a good 5 to 6 years. Improvements in hardware performance (especially relating to CPU processing power) have slowed in recent years too. The last significant rise in Intel CPU performance was the Intel Sandy Bridge technology, which was released in 2011. Gone are the huge jumps in CPU power made obvious to consumers by number of processor cores. Back in the 2000’s, improvements in CPU power were clear and easy to understand: going from single core to dual core to quad core is an obvious progression for consumers to envision increasingly powerful CPUs.

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